Jan 19, 2023 | Uncategorized
If you’re looking to expand your business to an international market, you probably know that you’ll need translations at some point. But did you know that not all translations are created equal? Transcreation is a special type of translation that is used — in... 
Dec 23, 2022 | Uncategorized
A few days ago on LinkedIn, a translator I follow posted something that I would never have had the guts to say: “If you are marketing yourself as a transcreator or marketing translator, then you need to have a) studied translation b) studied copywriting c)... 
Nov 21, 2022 | Uncategorized
A few weeks ago, one of my clients — a German startup — sent me a white paper that they needed translated from German into English. But the minute I opened up the file, I knew something was off. The whole article was clunky and awkward, and it actually felt like I was... 
Aug 15, 2022 | Uncategorized
“What’s going on? I thought these were professionals?” Have you ever thought that after getting a project back from your translation agency? If you have, you’re not alone. The problem is that most translation agencies aren’t set up to deliver exceptional,... 
Jul 8, 2022 | Uncategorized
I’ve written, edited and translated a lot of marketing assets for German businesses, and there’s one question that keeps coming up: what’s the best way for German businesses to create their English content? Should they have the German text translated? Write the... 
Jun 2, 2022 | Uncategorized
So… your company is looking for a marketing translator? And you’ve started researching — that’s probably how you landed here. If you’re feeling a little overwhelmed right now, that’s totally understandable. There are a lot of translators out there on the internet, and...