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      How to get translations that actually win customers

      How to get translations that actually win customers

      Google translate. AI translation. Human translation. Unless you’re an industry insider, you probably believe that those are the three basic “quality levels” in the world of translation. But it’s a lot more complicated than that — and if you’re working with translators...
      What it takes to be a marketing translator

      What it takes to be a marketing translator

      A few days ago on LinkedIn, a translator I follow posted something that I would never have had the guts to say:  “If you are marketing yourself as a transcreator or marketing translator, then you need to have a) studied translation b) studied copywriting c)...
      Frustrated with your translation agency? Here’s why

      Frustrated with your translation agency? Here’s why

      “What’s going on? I thought these were professionals?”  Have you ever thought that after getting a project back from your translation agency?  If you have, you’re not alone. The problem is that most translation agencies aren’t set up to deliver exceptional,...
      6 Tips to find the right translator for your marketing

      6 Tips to find the right translator for your marketing

      So… your company is looking for a marketing translator? And you’ve started researching — that’s probably how you landed here. If you’re feeling a little overwhelmed right now, that’s totally understandable. There are a lot of translators out there on the internet, and...