Apr 14, 2023 | Uncategorized
Google translate. AI translation. Human translation. Unless you’re an industry insider, you probably believe that those are the three basic “quality levels” in the world of translation. But it’s a lot more complicated than that — and if you’re working with translators... 
Mar 13, 2023 | Uncategorized
Are you ready to expand your business to the English-speaking market? Then you’ve probably already started thinking about getting your website and marketing assets translated… or have you? For too many businesses, marketing and website translations are an... 
Jan 19, 2023 | Uncategorized
If you’re looking to expand your business to an international market, you probably know that you’ll need translations at some point. But did you know that not all translations are created equal? Transcreation is a special type of translation that is used — in... 
Dec 23, 2022 | Uncategorized
A few days ago on LinkedIn, a translator I follow posted something that I would never have had the guts to say: “If you are marketing yourself as a transcreator or marketing translator, then you need to have a) studied translation b) studied copywriting c)... 
Nov 21, 2022 | Uncategorized
A few weeks ago, one of my clients — a German startup — sent me a white paper that they needed translated from German into English. But the minute I opened up the file, I knew something was off. The whole article was clunky and awkward, and it actually felt like I was... 
Aug 15, 2022 | Uncategorized
“What’s going on? I thought these were professionals?” Have you ever thought that after getting a project back from your translation agency? If you have, you’re not alone. The problem is that most translation agencies aren’t set up to deliver exceptional,... 
Jul 8, 2022 | Uncategorized
I’ve written, edited and translated a lot of marketing assets for German businesses, and there’s one question that keeps coming up: what’s the best way for German businesses to create their English content? Should they have the German text translated? Write the... 
Jun 2, 2022 | Uncategorized
So… your company is looking for a marketing translator? And you’ve started researching — that’s probably how you landed here. If you’re feeling a little overwhelmed right now, that’s totally understandable. There are a lot of translators out there on the internet, and... 
Apr 29, 2022 | Uncategorized
Bad haircut? Or great style? We’ve probably all seen a mangled translation at some point — the kind that are bad you can’t miss them. But there’s another kind of bad translation that often slips through unnoticed — what I call “bad haircut” translations. They’re...